About SOL

This started because of how much we felt we didn't know.

Not in a vague way. In a specific, unsettling way. We knew how food was grown. We knew what certifications meant. We knew all the right labels to look for.

What we didn't know was what actually ended up in the product.

After the harvest. After the processing. After the packaging. After everything the label promises was supposed to happen — what was actually in there? The real number. The actual result. Not the process. The end product sitting in your hand.

Nobody was showing us that.

So we decided to find out ourselves.

We bought the products everyone trusts. The organic ones. The expensive ones. The ones with the best marketing and the cleanest labels. We sent them to independent certified labs and we waited.

What came back was surprising. Some of it was reassuring. Some of it was not. All of it was information we had never been given before — and had every right to know.

That is what SOL is.

A journey to find out what is actually in the products we eat and use every day. The good. The bad. The ugly. All of it published openly because you deserve to know what we find — not just what a label wants you to believe.

When the results show the market is failing, we build something better. Every SOL product comes from a research finding. Every batch gets tested before it ships. Every result gets published.

We are still early in this journey. There is a lot we still don't know. But we are finding out — and we are taking you with us.

— Will, Founder of SOL